Drug companies and Facebook

There was an interesting snippet of a story I heard on NPR this morning concerning drug companies.Apparently, Facebook is going to change its policy, vis-a-vis drug companies' Facebook pages.Previously, companies were allowed to disable comments on their pages.Now, Facebook is no longer going to allow companies to disable comments, which means anyone can post comments on a drug company's Facebook page.
Apparently, this is a problem for drug companies for two reasons:
- first of all, physicians tend to talk about their off-label usage of drugs on these types of pages.If this happens, and FDA gets wind of it, they can come and investigate/make drug companies have to change their label, etc.
-secondly, drug users can now go onto a company's Facebook page, report an adverse event, and the company will HAVE to report that adverse event to the FDA and investigate it (I actually would have thought this could be a good thing, especially for those companies doing post-marketing surveillance).
I'd almost say it serves them right, because I hate it when companies say "follow us on Facebook or Twitter", or they post their Facebook website on billboards/advertisements instead of their own damn website!Facebook doesn't need the advertising, and frankly, if i'm interested in a product of any sort, I'd much rather go on their real website than on their Facebook page!

[zeezal] Latest Photographs In Beautiful Model Bipasha Basu