What makes Greek yogurt so pricey?

At ShopRite supermarkets, a 32-ounce container of Chobani Greek-style yogurt is $5.99.Trader Joe's own brand of non-fat Greek yogurt is $4.99 for 32 ounces and $2.99 for 16 ounces.В They are tiny -- about the size of the nail on my smallest finger -- but I found them far from "crisp" when I ate them over a big salad."Mealy" is more like it.
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